Building a Greener Future: Keter CEO Alejandro Pena Guides Company Toward Sustainability Initiatives

Our actions’ overall impact on the environment has been studied extensively. Corporations are becoming increasingly aware of the role they must play in protecting the environment, taking on sustainability initiatives to ensure their part of the process. Companies are being forced to acclimate as consumers become increasingly aware of their impact on the environment and how their purchasing decisions can fuel environmental inequity.

Alejandro Pena is the CEO of Keter Group, a position he has held since 2017. Pena was brought to the company to help guide its expansion into newer markets while emphasizing the heavy importance of recycling, reduction, and sustainability.

Delivering a public Environmental Sustainability report in 2022, Alejandro Pena and Keter have taken a tangible step toward guiding and transforming change within their industry.

Let’s explore the importance of greener outcomes for corporations and the specific work being done by the team of lifestyle design solutions at Keter Group.

Introducing Keter Group

Founded in Israel over 70 years ago, Keter made a name for itself as a supplier of household lifestyle solutions made from sustainable resin material. Utilizing sustainable resin would allow Keter Group to deliver exceptional products with high-end aesthetics, all without breaking the bank, giving consumers the chance to lower their consumption footprint along the way.

Alejandro Pena believes that sustainability is the future of business and that taking time to be transparent will be the fuel to get to that success. Pena said, “The era of greenwashing – in which businesses make exaggerated claims about their environmental initiatives – will eventually come to an end.”

Gesturing to the 2022 EGS report, Pena stated, “Consumers become more aware and demand real action. Companies will increasingly have to provide transparent, verifiable data on their environmental impact as evidence of their commitment to the planet.”

For Alejandro Pena, much of his work has been about continuing the changes that the company has embraced for the years before his arrival. Pena said, “It’s a commitment deeply ingrained in our corporate values and reflected in our day-to-day operations.”

In the Environmental Report, Pena stated, “At Keter, we recognize that sustainability is not just a buzzword but a fundamental responsibility we owe to our planet, society, and future generations.”

In the coming years, Keter Group hopes to continue reducing its use of non-sustainable materials while implementing more and more recycling into its production line.

Meet Alejandro Pena

Alejandro Pena is the CEO of Keter Group, where he is charged with helming an international team of 5,000 employees. Keter Group focuses on crafting sustainable resin-based outdoor and indoor consumer items marketed to over 100 nations.

Pena has 25 years of consumer product experience, having worked at significant organizations before his work with Keter Group. Pena has developed a reputation for foundational work in large markets, excelling to help his companies meet and achieve their goals.

As the CEO of Keter Group, Alejandro Pena has helped to deliver year-over-year growth for the business while fueling company profitability.